June 15, 2021– TechUnited:NJ announced the launch of their 1st annual BetterWellness Challenge, in partnership with RWJBarnabas Health, on June 15, 2021. The announcement of the Challenge was just one item in the packed agenda for the virtual TechUnited:BetterWellness Innovation Summit, which began with a fireside chat between RWJBarnabas Health CEO, Barry Ostrowsky, and TechUnited CEO, Aaron Price

The Challenge, modeled after the success of the startup challenges TechUnited has developed with PSEG in the CleanTech industry, focuses on providing entrepreneurs with the resources they need to build a better future for all. 

The TechUnited:BetterWellness Challenge, which will provide two winning companies with $25,000 each, has two areas of focus: 

  1. Improve Clinical Cancer Treatment
  2. Address and Improve Social Determinants of Health

The TechUnited:BetterWellness Challenge will award more than just the two $25,000 prizes to the winners, one to a Rutgers-based startup and one to a US-based startup. Finalists will get to pitch on stage at Propelify in October and gain access to press and mentorship opportunities. 

During the Challenge announcement, RWJBarnabas Health’s CEO, Barry Ostrowsky shared: 

“You will have no greater impact on societies of all, than to bring your creativity and entrepreneurial spirit to that which we try to deliver to our communities to ensure that all in our communities have a better life. […] I know you folks want to be able to do that, so I beg you, implore you, and invite you to be part of this great competition. “

RWJBarnabas Health and TechUnited are thrilled to launch this program and Challenge to create long-term, meaningful partnerships that support innovation in this critical industry. When asked about the nature of the program and the interest in healthcare innovation, TechUnited CEO Aaron Price explained, 

“Especially after last year, our community’s health is a priority now more than ever. I believe that leveraging technology will accelerate a better and healthier future for all and I am excited to see the types of companies and solutions that we’re able to support as a part of the BetterWellness program.” 

In addition to sharing the details of the BetterWellness Challenge at the TechUnited:BetterWellness Innovation Summit on June 15, executives from the Rutgers Cancer Institute of New Jersey, RWJBarnabas Health, Visikol, Dandelion Health AI, DataBiologics, Inspire Global Ventures, Brooks Life Sciences, Genomic Expression, enroute, & Predictiv Care presented at the event. 

Learn more about the Challenge
To learn more about the BetterWellness Challenge, please visit

To watch the full broadcast or any specfic segments, please visit

TechUnited:NJ is a membership non-profit organization that offers opportunities for technology and tech-enabled companies and entrepreneurs to connect, collaborate, and grow to propel the future of New Jersey and beyond. Currently, over 500,000 innovators belong to the organization.

TechUnited:NJ was founded in 1996 as the NJ Technology Council (NJTC).  Over the last 25 years, the NJTC has established itself as the premiere advocate for the technology community around the region.  

In 2005, the NJTC helped start a successful venture fund in Tech Council Ventures.

In 2019, the NJTC acquired the Propelify Innovation Festival to cast a wider net in the startup community of the region.

In 2020, the organization rebranded as TechUnited:NJ and redefined its mission to empower innovators and entrepreneurs who build a better future for all. Through membership, events, mentorship, content creation, advocacy, talent, awards, and innovative offerings, TechUnited:NJ represents the foremost leaders in the technology community.  Our conferences, 8000-person Propelify Innovation Festival, intimate gatherings, and content, create unique opportunities for innovators to propel.

RWJBarnabas Health is the largest, most comprehensive academic health care system in New Jersey, with a service area covering nine counties with five million people. The system includes eleven acute care hospitals – Clara Maass Medical Center in Belleville, Community Medical Center in Toms River, Jersey City Medical Center in Jersey City, Monmouth Medical Center in Long Branch, Monmouth Medical Center Southern Campus in Lakewood, Newark Beth Israel Medical Center in Newark, Robert Wood Johnson University Hospital in New Brunswick, Robert Wood Johnson University Hospital Somerset in Somerville, Robert Wood Johnson University Hospital at Hamilton in Hamilton, Robert Wood Johnson University Hospital Rahway in Rahway and Saint Barnabas Medical Center in Livingston, three acute care children’s hospitals and a leading pediatric rehabilitation hospital with a network of outpatient centers, a freestanding 100-bed behavioral health center, two trauma centers, a satellite emergency department, ambulatory care centers, geriatric centers, the state’s largest behavioral health network, comprehensive home care and hospice programs, fitness and wellness centers, retail pharmacy services, affiliated medical groups, multi-site imaging centers and an accountable care organization.

RWJBH is New Jersey’s largest private employer – with more than 35,000 employees, 9,000 physicians and 1,000 residents and interns – and routinely captures national awards for outstanding quality and safety. RWJBH, in partnership with Rutgers University, are creating New Jersey’s largest academic health care system. The collaboration aligns RWJBH with Rutgers’ education, research and clinical activities, including those at the Rutgers Cancer Institute of New Jersey – the state’s only NCI-designated Comprehensive Cancer Center – and Rutgers University Behavioral Health Care.



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