National Small Business Week: Using Technology to Save Time and Improve Your Business

By: Michael Louden, regional vice president of Comcast Business, Comcast Freedom Region

Small business owners have had to make some significant decisions and changes in the last two years – among the most common: increasing remote work capabilities – yet many are still reluctant to upgrade their technology. While making technology adjustments can seem like a daunting and expensive task, there are a variety of easy steps business owners can take to maximize productivity so they can worry less about IT issues and spend more time focusing on their organization.

According to a recent survey by the U.S. Small Business Association, 88% of small business owners felt their business was vulnerable to a cyberattack. Furthermore, the International Data Corporation (IDC) predicts that at least 70% of small businesses are expected to operate under hybrid work models this year. All of this to mean, keeping up with technology is critical for small businesses to stay protected and connected, now more than ever.

To celebrate National Small Business Week, Comcast Business has compiled the following technology tips to help small business owners save time and improve their business:

Automate Administrative Tasks

It’s no secret that being a business owner is time consuming. Investing in automation allows business owners to focus on value-add activities, or even step away from the chaos and spend more time enjoying their personal lives. It’s like the saying goes, “you can’t pour from an empty cup.”

Mobile phone service, Voice over Internet Protocol (VoIP) services, and one-touch conferencing are great solutions that allow employees and managers to better collaborate and communicate regardless of whether they are in-person or not.

Automating additional administrative tasks, such as setting automatic appointment reminders, delivering satisfaction surveys to customers after a purchase, and sending the “we will respond with the information you requested soon” email after someone uses the “contact us” button, also offers business owners effortless contact with their customers that keeps communication flowing, while reducing time spent.

Build a Cybersecurity Strategy

Keeping a business safe from a cybersecurity attack is a team effort. To start, business owners can conduct training on a regular basis, show employees how a cyber breach at the company could follow them home, and build awareness around real cybersecurity threats as they occur.

While cybersecurity is made stronger by trained and alert employees, technology can also help. Regular system backups prevent a total loss of information during a breach, and measures such as firewalls, passwords, and end-point protection are all great ways to protect a business.

Since not every small business has the budget or space for an IT professional, it is important to work with a technology provider that can offer cybersecurity services, as well as guidance and support. The team at Comcast Business can train small business employees on how to prepare and prevent a cybersecurity attack. Powerful tools that help block threats like malware, ransomware, phishing and botnet attacks also help to ensure business owners that their cybersecurity policy and team are protected.

Increase Bandwidth and Enhance Connectivity

To take full advantage of the automation and cybersecurity measures that a business is investing in, the bandwidth needs to be able to handle it all. Business-grade internet is one of many options that will keep a steady connection for the different features a business utilizes.

While purchasing the fastest internet available to your business can seem like the best solution, having a well-rounded approach to connectivity is key for a reliable connection. With speed, security and agility to handle spikes in demand, Comcast Business can install and monitor these systems, giving business owners one less thing to worry about.

Investing in technology is a critical way for small businesses to guarantee efficiency, safety, and agility — three vital pieces to a successful business model. Small businesses are the backbone of a community and upgraded technology will only make them stronger.

Related Resources:
Building a Cybersecurity Strategy to Protect Your Small Business
Connectivity and Security Solutions for the Big Moments in Business
Tapping Technology to Realign Work-Life Balance
The Multilayered Tech to Power Your Small Business
The Small Business Guide to Cybersecurity

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