TechUnited Take 5: Meet Talking Medicines, the Scottish Startup Reimagining Patient Intelligence

Welcome back to TechUnited Take 5, where you’ll meet new members of the community in a fun and personalized way!

Meet Jo Halliday, CEO of Talking Medicines, one of the top digital startups reimagining patient intelligence. Jo has a long history of working in the medical practice industry and believes they are building the platform that will bring pharmaceutical marketing into the modern age.

Follow Talking Medicines on Linkedin, visit their website, and feel free to email Jo at [email protected] to connect 1:1!

Tell us more about your company or organization! For those getting to know you for the first time, share what you absolutely want them to know in 2-3 sentences.

Talking Medicines is a life science driven data tech company owning the space for patient intelligence, named one of the top digital startups by the UK Government. We use AI, ML, and NLP to be able to accurately clean and classify the patient voice through our models. Our target buyers for our PatientMetRx® platform are in global healthcare advertising or commercial brand marketing within pharma.

What are the top reasons you joined TechUnited? How can you help other members, and how can other members help you?

We are based in Glasgow, Scotland, a long way from the decision makers and support networks that will help us succeed in the US, so we recently set up our NJ operation in Jersey City and joined the TechUnited community to find like minded people, to learn, and give back to others.

What motivated you to start your company or organization and how do you differentiate yourself from the competition?

A belief that patients deserve better and that we can have an impact on better patient outcomes through our technology. We are differentiated from other social listening co’s that service multiple sectors because our focus in life sciences and deep domain knowledge and models make us experts at navigating the difficult regulations and barriers that exist.

What is that one piece of advice you would share with other entrepreneurship enthusiasts in the community?

Stay open minded but with laser sharp focus on aligning tech functionality to the commercial need.

What’s your go-to conversation starter or #1 fun fact about your company or career?

All of the peculiarities of Scottish life; Irn-Bru, Haggis, Tablet, Tunnock’s Tea Cakes.

What’s your favorite Jersey bite or go-to restaurant?

Our first friendly venue visit to Jersey City was The Ashford so it will always hold a special place!

If you’d like to learn more about Talking Medicines and meet other new members of the community, login to the Member Dashboard today!

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