Welcome back to TechUnited Take 5, where you’ll meet new members of the community in a fun and personalized way!
Meet Anne Marie Principe, Director of Development, over at Letstok USA, an end-to-end online video platform that gives you real access to worldwide influencers. Anne Marie is a passionate government relations advocate turned biz dev exec who’s responsible for launching the US division of Letstok overseeing the entire operation from funding and development to partnerships and branding opportunities.
Tell us more about your company or organization! For those getting to know you for the first time, share what you absolutely want them to know in 2-3 sentences.
LetsTok is a digital influencer marketing platform and search engine that connects users with interesting lifestyle experts for private video sessions.
What are the top reasons you joined TechUnited? How can you help other members, and how can other members help you?
We’re joining TechUnited to obtain more brands for our influencers and to connect individuals to personal and professional development experts.
What motivated you to start your company or organization and how do you differentiate yourself from the competition?
LetsTok was founded to provide small to medium size companies access to Influencer marketing they can tailor to their budget and needs and to support macro and micro influencers who miss out on monetizing their followers.
What new technology are you excited about? And how do you stay innovative in your role?
We have a platform that is 100% digital. We are always on the lookout for new AI to improve our platform and app!
What is that one piece of advice you would share with other entrepreneurship enthusiasts in the community?
Ensure you know your burn rate and have enough funds on hand to run for one year. Many small businesses fail by not accurately forecasting their budget or having a line of credit for short falls.
What’s your go-to conversation starter or #1 fun fact about your company or career?
We provide live personal video access to some of the most interesting people!
If you’d like to learn more about Letstok USA and meet other new members of the community, login to the Member Dashboard today!