Today, Mammoth Analytics announced it has joined the NielsenIQ Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the fast-moving consumer goods (FMCG) industry. This new relationship will allow FMCG companies to harness the power of the Mammoth integration platform to align disparate data sets to their NielsenIQ datasets.
Mammoth allows data owners and analysts – who might not be technical – to bring together, analyse, clean, and automate disparate data sets. In addition to an average 75% time saving, it empowers those who understand the data to get what they want from it, themselves. For example, retailers and manufacturers can now consolidate their sales data and get insights in a fraction of the time it currently takes.
“More than ever before – and with the recent huge growth in e-commerce – FMCG companies need to be on top of their data – combining, cleaning, and, crucially, exploring it to know what they have,” said Dom Beary, Chief Commercial Officer at Mammoth. “We have seen that automating these tedious but essential stages results in deeper analysis and value creation, be it by merging NielsenIQ, retailer, and third party datasets, analysing media spend data, or just discovering new opportunities. Joining the NielsenIQ Connect Partner Network accelerates our ability to improve the lives of those who face constant data challenges.”
“We are excited to continue expanding the NielsenIQ Connect Partner Network, which fuels a smarter market for the retail and FMCG industry,” said Russell Sylvester, European Market Leader, Connect Partner Network, NielsenIQ. “Through the unmatched breadth of
our collaborative ecosystem of trustworthy and innovative partners, our clients are uniquely positioned to solve their biggest problems and stay ahead of a rapidly changing consumer landscape.”
Existing NielsenIQ customers may book a demo with Mammoth here.
About Mammoth Analytics
Mammoth is a cloud-based, code-free data analytics platform. It specialises in empowering domain experts and business users to consolidate, automate and streamline their data. The Mammoth platform is designed to be easily integrated with other systems including data visualisation, statistical or AI software. Mammoth was born out of the realisation that massive efficiencies would be gained by removing the layers of friction between the analyst and access to their data.